“Connecting the dots” around your online consumers
Targeting the right consumer online has become integral to every marketing campaign. Data brokers provide information that can be used to target consumers based on demographic, location, previous buying behavior and intent. Mature service offerings exist to analyze online browsing across mobile devices. And yet to most analytics packages, consumers appear as islands of their own when they engage through different device types or use different browsers. In this presentation, consumer engagement expert and Chief Digital Officer at DAS, Dave Corchado will lay out how you can build a platform architecture and data partnership arrangement that ties together your online, mobile, and even offline marketing campaigns to create a truly holistic picture and attribution model of your consumer.