Tom Redman, the “Data Doc,” helps companies, including many of the Fortune 100, improve data quality. Those that follow his innovative approaches enjoy the many benefits of far better data, including far lower cost. His recent article, “Data’s Credibility Problem,” (Harvard Business Review, December 2013) showcases what’s possible. Tom’s “Data Driven: Profiting from Your Most Important Business Asset” (Harvard Business Press, 2008) is the guiding light for companies seeking to build their futures in data. Tom started his career at Bell Labs, where he led the Data Quality Lab. He has a Ph.D. in Statistics and two patents.